Brand Kit · v2026
The Cheer Awards Brand Kit
Everything our video editors and creative partners need: logos, colors, typography, and partner marks. Click to copy any value — click download to grab the asset.
Logos
Always preserve clear space ≥ the height of the megaphone. Never recolor the gold mark.
Shareable Graphics
Drop-in artwork for nominees, finalists, and media. Post to your Instagram feed or story — tag @thecheerawards and we'll re-share.
I'm a Finalist
For finalists to share · JPG · 4:5
We Are a Finalist
For programs/teams to share · JPG · 4:5
The Live Event Is Here
Instagram feed / story · JPG · 4:5
The Cheer Awards — Title Card
Cover / hero · JPG
Nominations Are Open
Instagram feed / story · JPG
I Was Nominated
For nominees to share · JPG
We Were Nominated
For programs/teams to share · JPG
The Nominees Are Here
Announcement post · JPG
Facebook Cover Image
Facebook page cover · JPG
Best Bid Giving Event — Finalists
Category finalists · JPG · 4:5
Best Cheer Camp or Clinic — Finalists
Category finalists · JPG · 4:5
Best Cheer DJ — Finalists
Category finalists · JPG · 4:5
Best Cheer Shoe — Finalists
Category finalists · JPG · 4:5
Best Cheer Technology / App — Finalists
Category finalists · JPG · 4:5
Best Cheer Website — Finalists
Category finalists · JPG · 4:5
Best Cheerleading Uniform Provider — Finalists
Category finalists · JPG · 4:5
Best City to Compete In — Finalists
Category finalists · JPG · 4:5
Best Coaches Conference — Finalists
Category finalists · JPG · 4:5
Best College Gameday Routine — Finalists
Category finalists · JPG · 4:5
Best College to Cheer — Finalists
Category finalists · JPG · 4:5
Best Collegiate Competitive Routine (All-Girl) — Finalists
Category finalists · JPG · 4:5
Best Collegiate Competitive Routine (Coed) — Finalists
Category finalists · JPG · 4:5
Best Customer Service by an Event Producer — Finalists
Category finalists · JPG · 4:5
Best End of Season Event — Finalists
Category finalists · JPG · 4:5
Best Equipment Provider — Finalists
Category finalists · JPG · 4:5
Best Event Host — Finalists
Category finalists · JPG · 4:5
Best Fundraising Program — Finalists
Category finalists · JPG · 4:5
Best Gym — Australia / NZ — Finalists
Category finalists · JPG · 4:5
Best Gym — Europe — Finalists
Category finalists · JPG · 4:5
Best Gym — North America — Finalists
Category finalists · JPG · 4:5
Best Gym Management Software — Finalists
Category finalists · JPG · 4:5
Best High School Competitive Program — Finalists
Category finalists · JPG · 4:5
Best High School Game Day Program — Finalists
Category finalists · JPG · 4:5
Best Independent Event Producer — Finalists
Category finalists · JPG · 4:5
Best International Event Producer — Finalists
Category finalists · JPG · 4:5
Best International Program — Finalists
Category finalists · JPG · 4:5
Best Lower Level Gym (Globally) — Finalists
Category finalists · JPG · 4:5
Best Nation in Cheerleading (Outside the U.S.) — Finalists
Category finalists · JPG · 4:5
Best New Event — Finalists
Category finalists · JPG · 4:5
Best Podcast or Webinar — Finalists
Category finalists · JPG · 4:5
Best Social Media Presence — Finalists
Category finalists · JPG · 4:5
Best Streaming Platform — Finalists
Category finalists · JPG · 4:5
Best Venue for Cheer & Dance — Finalists
Category finalists · JPG · 4:5
Cheer Athlete of the Year — Finalists
Category finalists · JPG · 4:5
Cheer Coach of the Year — Finalists
Category finalists · JPG · 4:5
Cheer Program of the Year — Finalists
Category finalists · JPG · 4:5
Cheer Series of the Year — Finalists
Category finalists · JPG · 4:5
Cheerleading Product of the Year — Finalists
Category finalists · JPG · 4:5
Choreographer of the Year — Finalists
Category finalists · JPG · 4:5
College Athlete of the Year — Finalists
Category finalists · JPG · 4:5
College Coach of the Year — Finalists
Category finalists · JPG · 4:5
College Program of the Year — Finalists
Category finalists · JPG · 4:5
Community Impact Award — Finalists
Category finalists · JPG · 4:5
Content Creator of the Year — Finalists
Category finalists · JPG · 4:5
Event Producer of the Year — Finalists
Category finalists · JPG · 4:5
Gym Owner of the Year — Finalists
Category finalists · JPG · 4:5
High School Athlete of the Year — Finalists
Category finalists · JPG · 4:5
High School Coach of the Year — Finalists
Category finalists · JPG · 4:5
High School Program of the Year — Finalists
Category finalists · JPG · 4:5
Judge of the Year — Finalists
Category finalists · JPG · 4:5
Most Innovative Choreography — Finalists
Category finalists · JPG · 4:5
Music Producer of the Year — Finalists
Category finalists · JPG · 4:5
Recreation/Youth Coach of the Year — Finalists
Category finalists · JPG · 4:5
Recreation/Youth Program of the Year — Finalists
Category finalists · JPG · 4:5
Small Gym of the Year — Finalists
Category finalists · JPG · 4:5
STUNT Coach of the Year — Finalists
Category finalists · JPG · 4:5
Color Palette
Gold (Primary)
Headlines, CTAs, accents
Gold Deep
Email links, dark accents
Ink / Background
Primary background
Surface
Cards, panels
Cream
Warm light accent
Foreground
Body text on dark
CheerTix Violet
CheerTix partner accent
Typography
Display / Headlines
Berlingske Serif Bold
Weights: Bold 700
Primary display face — editorial, prestigious, black-tie.
The Cheer Awards
Accent / Ceremonial
The Historia
Weights: Regular 400
Use sparingly for ceremonial moments, certificates, and pull-quotes.
Honoring Excellence
Display fallback
DM Serif Display
Weights: Regular 400
Web-safe fallback when Berlingske is unavailable.
The Cheer Awards
Body / UI
Fira Sans
Weights: 400, 500, 600, 700
All body copy, UI labels, captions.
Honoring excellence in cheer.
Voice & Naming
Always
- ✓ "The Cheer Awards"
- ✓ Gold on black / ink backgrounds
- ✓ Confident, celebratory, prestigious
Never
- ✗ "Cheer Season Awards"
- ✗ Recoloring or stretching the logo
- ✗ Substituting sponsor logos with AI art
Partner Marks
Use official files only. Maintain clear space and do not modify.
Need a file format not listed (SVG, EPS, MOV bumper)? Email hello@cheerawards.org.